I’ve been looking for opportunities to make a difference this morning. Pretending (or not) that there are great opportunites out there and I just need to find them. What I’m struck by is how boring websites and facebook pages for nonprofits truly are–I don’t mean the BigGuys with their direct streaming video and thousands of fans and twitter followers–I mean the local organizations that might really need your or my talents–where they really might make a huge difference! Now don’t get me wrong– they’re perfectly competent; they describe mission and services and opportunities to volunteer and donate,but they’re BORING. There’s nothing that compels me to act. And the bigger problem is they’re written for other nonprofit people, so there’s that capable administrative insider code going on, that frankly, I don’t need to learn for our first “date”. I wonder how many of these groups track who uses their webside and how. I wonder how many track outcomes. Now there’s a task!